science-backed framework for calm, clarity & focus
Turn relentless busyness into calm, focused momentum every single day.
Build an Attention Operating System that turns overwhelm into ordered progress!
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4.9/5 star reviews
Thousands of happy customers worldwide
AS SEEN ON
Discover Why Protecting Your Attention Is the Ultimate Competitive Advantage
Does this sound like you?
Overwhelmed by endless to-do lists
Difficulty focusing amid distractions
Always busy, struggle to be impactful
Productivity tools overload
Battling burnout and chronic stress
Struggle implementing productivity
Clear priorities with prioritisation
Focused, distraction-free workflow
Time-blocked days for strategic impact
Minimalist tech-stack protects focus
Mindful productivity for calm energy
Structured sprints & peer accountability
What You Get Inside The Effective Self
Philosophical Foundations
Explore timeless philosophies of agency, meaning, and self-authorship that anchor sustained productivity.
Prioritization Mastery
Turn big visions into executable priorities with our 4-Level Planning Canvas.
Productivity Implementation
Deploy evidence-based habits and templates for consistent, high-quality output without burnout.
Attention Protection Toolkit
Eliminate digital noise and build focus-friendly environments with the Attention Protection Toolkit.
Mindful Time Blocking
Integrate mindfulness principles into calendar design through Mindful Time Blocking.
Ritual Design & Habit Engineering
Create morning, shutdown, and weekly review rituals that run on autopilot.
TESTIMONIALS
What our students are saying...
" Before this program I felt scattered and reactive. Within two weeks I had a clear system and my anxiety plummeted. "
- Jordan Lee
" I’ve read dozens of productivity books; this is the first framework that actually stuck and fits my values. "
- John Doe
" The 30-day sprint transformed our startup’s workflow—we ship faster with half the stress. "
- Roberta Johnson
MODULES
FOLLOW THE STEP BY STEP VIDEO TRAINING
Philosophical Foundations
Explore timeless philosophies of agency, meaning, and self-authorship that anchor sustained productivity.
Prioritization Mastery
Turn big visions into executable priorities with our 4-Level Planning Canvas.
Productivity Implementation
Deploy evidence-based habits and templates for consistent, high-quality output without burnout.
Attention Protection Toolkit
Eliminate digital noise and build focus-friendly environments with the Attention Protection Toolkit.
Mindful Time Blocking
Integrate mindfulness principles into calendar design through Mindful Time Blocking.
Ritual Design & Habit Engineering
Create morning, shutdown, and weekly review rituals that run on autopilot.
Resilience & Energy Management
Maintain high cognitive energy with micro-recovery techniques and resilience practices.
Sovereign Systems Review
Use the Sovereign Systems Review to audit and elevate your personal operating system each quarter.
4.9/5 star reviews
Design a Life of Focus, Freedom, and Flow
A step-by-step program blending productivity science, mindfulness, and behavioural psychology to turn insight into daily habit.
Here's what you get:
Instant access to 25+ bite-size video lessons and actionable walkthroughs.
Downloadable Notion dashboards, planning templates, and focus playlists.
Membership in a private community with ongoing 30-day micro-coaching sprints.
Lifetime course updates and new resources at zero extra cost.
Today Just
€257
"Best purchase ever!"
" I’ve read dozens of productivity books; this is the first framework that actually stuck and fits my values. "
ABOUT YOUR INSTRUCTOR
Meet Darta
Led by Dr. Avery Collins, a productivity coach and mindfulness researcher with 12+ years helping knowledge workers reclaim their attention and craft intentional lives.
After a burnout episode in Silicon Valley, Avery realised that the real currency of the 21st century is attention. She stitched together the best of GTD, Stoic philosophy, and behavioural design into a framework that delivers sovereignty instead of just efficiency.
Graduates report a 2× increase in meaningful output, 40% drop in stress, and a renewed sense of purpose within the first 30 days.
TEDx speaker on the power of attention as capital.
Featured in Forbes, Fast Company, and Harvard Business Review.
Guided more than 2,000 students to cut their workweek by 10+ hours.
Author of the best-selling book "Attention Is Capital".
Certified mindfulness teacher and behavioural psychology specialist.
Consultant to Fortune 500 companies on focus-friendly culture.
WHO IS THIS FOR...
Perfect for professionals, creatives, and students who are overwhelmed by scattered priorities yet hungry for meaning-driven productivity.
Busy Professionals
Entrepreneurs & Startup Founders
Students & Researchers
Creatives & Freelancers
Managers Leading Remote Teams
Consultants & Coaches
Anyone Recovering from Burnout
Lifelong Learners
STILL NOT SURE?
Satisfaction guaranteed
We want you to find value in our trainings! We offer full refunds within 30 days. With all of our valuable video training, we are confident you WILL love it!
STILL GOT QUESTIONS?
Frequently Asked Questions
Do you teach mindfulness practices?
Absolutely. Each module includes short, evidence-based mindfulness drills that strengthen attention and emotional regulation.
What experience level is required?
None. Whether you’re new to productivity systems or a GTD veteran, the course meets you where you are with layered challenges and templates.
How is this different from reading a productivity book?
Books give information; The Effective Self delivers transformation through guided implementation sprints, real-time coaching, and customizable tools.
Enroll in the course now!
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